Imported from the Caribbean and carefully blended with 13 different secret spices, The Kraken Black Spiced is strong, rich, black and smooth. It is also not for the weak of spirit, making it the perfect go-to drink for rambunctious South Africans looking for something to suit their story.

Internationally, sales of premium rum are booming. Back home, South Africans consumed over 7.2 million bottles of rum last year (including white rum, dark rum and flavoured rum.) Interestingly, 45% of those bottles were flavoured rum.

Rowan Leibbrandt, founding owner of Truman & Orange, is excited by the possibilities: “The typically syrupy South African palate coupled with our seemingly unquenchable thirst for new, interesting, premium drinks bode well for introducing a premium drink like The Kraken here. It’s also a really fun brand that, like South Africans, doesn’t take itself too seriously. Lastly, it tells a roaringly good story and we all know that South Africans love a good story!”

Th­e Kraken Black Spiced is named for a sea beast of myth and legend, said to have brought down the world’s largest shipment of Caribbean rum. The story involves a dark and stormy night on the deepest, blackest seas. A monstrous, eight-armed squid with tentacles a mile-long attacks. Storms rage, boats are broken into pieces (eight pieces… Coincidence?) Three eye-witnesses swear to have seen these brutal attacks. Those people of course have never been seen again; they drowned, their last breaths filled with seawater and black ink as they were ripped beneath the surface of the sea.

Dredged from the blackest depths of the unrelenting North Atlantic and said to have been touched by the notorious sea beast of myth and legend, The Kraken Black Spiced is dark and dangerous, mysterious and nefarious. And undeniably delicious.

Distilled in the Caribbean from naturally sweet molasses, the Kraken Black Spiced is then blended with secret spices, notes of vanilla, cinnamon, citrus, allspice, cloves, nutmeg, peppercorn, and also danger, lots and lots of danger.

Enjoy a Kraken and Cola (mix 1 part Kraken with 3 parts cola and add a lime wedge) or mix yourself a Perfect Storm (1 part Kraken mixed with 3 parts ginger beer and add a lime wedge) and settle into an evening of story-telling with friends to see what it’s all about.

The Kraken Black Spiced is available at all good bottle stores at a recommended retail price of R399.

Krakaccino Recipe:

30ml Kraken Rum
15ml Irish Crème Liqueur
Hot Coffee
Whipped Cream

Stir all the ingredients together.
Add a bit of extra whipped cream on top.


Enjoy Responsibly. Not for Sale to Persons Under the Age of 18


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