In 60 years, Roche Bobois has multiplied its collaborations with the best designers, fashion designers, and architects. One of its most ambitious projects is the furnishing of the Porsche Design Tower model unit in collaboration with designer Herman Arriaga.

The Porsche Design Tower, located in Sunny Beach, Florida is the most luxurious skyscraper in Florida designed by architect Sieger Suarez. It is 60 stories high and is equipped with the “Derzervator”, a signature robotic car lift that brings residents directly to their private sky garage.

The unit model offers great volume and an incredible view of the bay, a perfect setting in keeping with the prestige of Roche Bobois pieces. Among the Roche Bobois collections, Herman Arriaga has chosen ZEPHYRUS sideboard, MAH JONG Sofa Composition designed by Hans Hopfer upholstered in Missoni fabrics, SCENARIO Sofa, and the CHERCHE MIDI bed by Eric Gizard to furnish the interior and exterior spaces.

“Roche Bobois is the perfect combination for the building’s architecture, I couldn’t think of anyone better and I was thrilled as we confirmed our partnership.”

“This is a very special project, the most luxurious building in Florida, […] With top of the line architecture and interiors, the building itself is a jewel.”  Herman Arriaga

“there is a lot of common ground between all the partners on this project. Working with designer Hernan Arriaga guarantees the luxury and lifestyle that Roche Bobois is known for. The technological capabilities of the Porsche Design Tower also echo our common values of innovation and function.” Julien Bigan, National Communications Director and General Southeast Manager for Roche Bobois


Roche Bobois Johannesburg: 27 Commerce Crescent, Sandton, 2031 Johannesburg – Tel: (+27) 087 805 7090

Roche Bobois Cape Town: 10 Kloof Street, Gardens, 8001 Cape Town – Tel: (+27) 021 286 0793

For your projects and information, please contact Mrs. Sandrine Fanchette, Project Manager Roche Bobois South Africa:


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