Luxury Swiss watchmaker Raymond Weil recently unveiled a new collaboration in its Music Icons series – the freelancer AC/DC Limited Edition – paying tribute to legendary Rock & Roll Hall of Fame band AC/DC. This exclusive watch incorporates the in-house developed Calibre self-winding RW1212 movement and enables viewing of the rocking AC/DC balance within the timepiece through a ‘stage opening’ on the lower part of the dial.
This latest edition, in an ever-expanding collection of music influenced timepieces, features subtle design cues inspired by the legendary rock band, translated into a horology masterpiece that employs decades of watchmaking know-how.
Measuring 42mm in diameter this new watch exudes a notable air of masculinity. Lined with luminescent treatment, slender hour and minute hands articulate the time and to reinforce the rock & roll attitude of the timepiece, the hours are marked with studded indexes. The black dial features a textured pattern recalling the AC/DC high voltage bolt graphics; this sits adjacent to the iconic AC/DC typography placed at 12 o’clock, while the black leather strap has the AC/DC logo.
Each of the 3 000 pieces, numbered freelancer AC/DC Limited Edition watches will be presented with a specially designed watch case and a corresponding certificate of authenticity.
With this new model AC/DC join other music icons such as The Beatles, David Bowie and Frank Sinatra, existing collaborators with the luxury Swiss watchmaker. It was essential that the design of the watch represent the tireless energy of the band, and the balance between being aesthetically pleasing and mechanically crafted was key in the design process.
Raymond Weil continue to use music as a key inspiration for both product design and marketing of the brand globally. They carefully select their music icon partners based on very specific touch points. The honesty and originality of the design process and intricate detailing placed within each timepiece is what sets the Music Icons series apart.
Picot & Moss – 011 669 0500