TAG Heuer and Bamford Watch Department unveil a brand new interpretation of its Monaco, with on-trend visual identity making it a contemporary classic. This first official in-house built collaboration watch is only available for purchase in TAG Heuer boutiques and online stores in available countries

This new model unveiled at Baselworld by the Swiss watchmaker features a solid carbon case, an elegant full black dial and aqua blue chronograph counters. Never before has such a bold design graced this flagship piece; seminal in the worlds of both watchmaking and motor racing the interpretation is brand new, exclusive and unique. The most iconic timepiece in the TAG Heuer collection has been completely reinvented, thanks to a clever collaboration with Bamford Watch Department.

George Bamford needs no introduction. He pioneered the customisation of luxury watches by modernising and personalising timepieces which were already very exclusive, giving them a recognisable identity with his own ultra modern, futuristic style. This began back in 2017, when customers and fans of the Swiss brand were offered the opportunity to customise their favourite model. Following this success, TAG Heuer invited George Bamford to help design this new series of the Monaco, which exclusively carries the Bamford name.

As one would expect it still features the hallmarks of the legendary TAG Heuer Monaco i.e. a square 39mm case and the crown positioned on the left. But now it boasts a case made from incredibly lightweight and highly resistant carbon – an ideal material for watchmakers. Bamford’s signature style is evident in the chronograph counters, highlighted with luminous marks on the indices and the date window, which are a magnificent aqua blue (a Bamford signature detail) that impart a resolutely modern, on-trend look. The dial and the case-back are engraved with ‘Monaco Bamford’ as a reminder of the partners in this collaboration. The whole piece is set off perfectly with an exquisite black alligator leather strap.

The fruit of this partnership, the TAG Heuer Monaco Bamford is the perfect combination of the avant-garde watchmaking and technical expertise of TAG Heuer and the modern flair of the Bamford Watch Department. It is symbolic of the brand’s investments in maintaining its forward-looking spirit, culture and philosophy at the forefront of Swiss Avant Garde. The result is an ultra-modern visual identity, a contemporary classic.

TAG Heuer Boutique: Shop 7233, Upper Level, Link Mall, New Extension, V&A Waterfront, CT. Tel: 021 421 8539

TAG Heuer Boutique: Sandton, Shop U11, Sandton City, JHB. Tel: 011 784 7422

visit: www.picotandmoss.co.za


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