Stellenbosch and Cape Town-based design group, Rumour Has It, was recently awarded Winner in the category of Best Luxury Commercial Interior Design in South Africa from the International Luxury Lifestyle Awards for their 360 integrated design work at Ernie Els Wines, situated in the beautiful and historic Stellenbosch Winelands.





The Luxury Lifestyle Awards (LLA) is a global association selecting, recognising, celebrating and promoting the best luxury goods and services from all over the world. The goal of the company is to connect people with the best of luxury.

LLA has evaluated more than 10 000 different goods and services in 400 categories from 60 countries and assessed the results to give us a top list of the best of the best in the world. Such world-renowned brands as Chanel, Dom Perignon and Ferrari were proudly named winners. The victory brings companies status and recognition, global promotion as well as exposure to an entirely new market.

Directors Analise and Lourens de Beer are humbled by the award. Analise: ‘This prestigious award comes as a massive compliment to the entire Rumour Has It interior brand architecture and the digital and creative teams. The Ernie Els Wines project was an amazing opportunity and we’re grateful to have worked in collaboration with the owner, Ernie Els team and architects, 2AdSpace.’






Rumour Has It offers a 360-degree, multi-disciplined brand architecture design approach, which includes through-the-line creative design.

As one of the leading firms in the South African interior design industry, Rumour Has It showcases an impressive portfolio of work. Recent projects include luxury residential sites and commercial properties in the healthcare, corporate, hospitality, leisure and educational sectors. The company is respectful of the environment and, as a proud member of the IID and Green Building Council of South Africa, Rumour Has It focuses on designing, building and operating sustainably to help safeguard the future of our planet.

Ernie Els Wines

Appointed to develop a complete core concept and estate brand roll-out, Rumour Has It ensured that the new brand DNA was threaded through the entire establishment and its comprehensive wine experience.

The team based the new design concept on a contemporary farmhouse style, incorporating a local botanical theme from the Helderberg area and wine leaf design from the oldest Cabernet Sauvignon block on the winery. These elements formed an integral part of the new estate brand experience and were cleverly integrated across all parts of the interior fit-out and new estate brand experience, including marketing and MD’s offices, wine-tasting areas, farm-to-table restaurant, boutique fermentation and barrel cellar, libraries, chef’s table, and private winemaker’s formal tasting area.





Ernie Els Wines reflect a holistic design approach through the innovative use of luxurious finishes and crafted joinery, natural ink-printed textiles and fabrics, commissioned artworks and wallpaper, bespoke furniture and furnishings, purpose-built light fittings and decor accessories, designer uniforms and signage, handmade crockery and artisanal menu presentations.





‘It always gives us great pleasure to see hard work and dedication recognised and rewarded. Rumour Has It demonstrated their talent and design initiatives through this wonderful, world-class project that was carried out with professionalism and incorporated many traditional skills and real craftmanship. They’ve certainly found a winning formula and we welcome them back to the awards for 2022,’ says Dawn Draper, Business Development Director, Luxury Lifestyle Awards.





For more info visit: Rumour Has It; Luxury Lifestyle Awards; Ernie Else Wines

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photography: Ernie Els Wines: Charles Russell; Rumour Has It: Tania van Niekerk