Grohe Dawn Water Technology (GDWT) is breaking the mould when it comes to traditional showroom experiences in Africa by introducing their first mobile showroom. Traditionally, consumers visit their store of choice and engage with sales personnel on the floor to find out more about the products on offer. It is a model that works but customers aren’t necessarily getting the opportunity to experience the products on offer or, getting to interact with a brand ambassador who has a thorough understanding of the product benefits and functionality.

GDWT, soon to be known as LIXIL Africa, was recently in the news when this Japanese water, housing and urban development giant took over a 100% shareholding in the company. LIXIL is a global leader in the provision of water solutions with significant expertise in the global market and the local vision going forward is to see their products in every household in Africa. This region offers great potential as an investment destination and GDWT is proud to introduce the Pro Tour Truck.

A concept that originated in Europe, the Pro Tour Truck is in its simplest form a showroom on wheels. The aim is to deliver all the latest GDWT news, products, expertise and services to local audiences around Africa and to offer free expert advice and inspirational ideas for bathroom and kitchen renovations. What is also exciting is that consumers will receive information on the latest industry technologies and they will have the opportunity to view and experience a wide range of products, including fully functional models.

“We have been following the GROHE Pro Tour Truck tours very closely around the globe and it is truly a model that works from a trial and educational point of view. Nothing beats a hands-on experience and the Pro Tour Truck brings the product experience directly to you, complete with product experts on hand. As the leading tap manufacturer in Africa, we are pleased to set the pace for future interactions from installers and retailers to end consumers,” says Henk Suelmann, CEO of GDWT.

The truck will be embarking on its first tour from mid-November, starting in Johannesburg and then making its way to the Free State. The truck will be able to serve as a showroom, training centre and creates an exclusive venue for key engagements with industry experts and partners.

John Westermeyer, Chief Marketing Officer at GDWT said: “We revealed the truck last week and all that saw it were truly inspired.

As the market continues to evolve we know the importance of directly engaging with our target audience and what better way than through a visually stunning mobile showroom which is fully kitted out with our top of the range taps, showers, baths and flushing toilets across our various brands.

Look out for the Pro Tour Truck in your area and be sure to pop in, whether you are remodelling your kitchen and bathrooms, whether you just enjoy water or whether you would like to find out more about the products for your establishment.


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