The world’s most awarded single malt scotch whisky, Glenfiddich, has launched an exclusive luxury Independent Bar in Johannesburg. True to the brand’s pioneering spirit, Glenfiddich is creating a premium whisky experience using biometric technology in a way that has never been done before.

A bar like no other, the Independent Bar further engages the senses with opulent design and an impressive display of interior creativity. The 3-dimensional space ignites the imagination while telling a story of rich history and modern innovation, elegantly presented with copper, stone and brass. Aparna Ramana from Design Republic describes the interior as one that could beautifully reflect the innovation of the brand’s spirit while making it desirable to the young change-making whisky drinkers of South Africa. To achieve the sophistication and originality required for this trendy once-off concept, Glenfiddich and Design Republic partnered with like-minded maverick, Trevor Stuurman, a South African visual artist, creative director, photographer, film-maker and stylist. Stuurman’s reputation for pushing boundaries with his unequalled style, presented the perfect collaboration to bring to life a bar that is bold, daring and delivers an unforgettable experience. “Trevor is such a talented individual and has a wonderful eye. He is open to ideas, but at the same time gently assertive about what fits or doesn’t. We’ve been playing around with how sartorial sensibilities play a role in interiors,” says Ramana.

Check out #IndependentBar to follow the action on social media, Visit Glenfiddich’s Facebook page for more information or follow them on Twitter @GlenfiddichSA.


Not for Sale to Persons Under the Age of 18. Enjoy Responsibly.

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