Missibaba is a luxury accessory label established by leather devotee Chloe Townsend in 2005. Passionate about South Africa and supporting local industry, Townsend works alongside business partner Lizel Strydom from a sun drenched studio in Woodstock, Cape Town; experimenting with texture and colour that continuously push the boundaries of imagination. A team of eight dynamic women work tirelessly alongside Chloe and Lizel, pouring their talent and energy into each and every creation.

Admired by celebrities, style icons and fashion editors alike, Missibaba accessories exude exotic exuberance and sophisticated charm. Listed as one of the Mail & Guardian’s 200 young South Africans to watch and winner of the prestigious Marie Claire Prix d’Excellence de la Mode Business Savvy Accessories Designer Award, as well as the Southern Guild Design Foundation Maker To Market Award, Missibaba designs are in high demand with both local and international clientèle.

Missibaba shares two flagship stores with jewellery designer Kirsten Goss in Bree Street, Cape Town and Birdhaven, Johannesburg. The stores blend urban edge and approachable glamour, sitting comfortably amongst interesting and creative businesses that welcome one to wander in and explore.