The vision of the new blu_line showroom was to look at the kitchen differently, where the kitchen is seen as modern furniture, anchoring the architectural interior while showcasing the latest materials and functionality; essentially, kitchen architecture.

New touchstone concrete and timber materials, exclusive to blu_line, have been combined with specialised glass and aluminium finishes. New kitchen collections as well as specialised details, all developed in-house, form part of the new showroom. blu_line’s own sensorline 4.0 technology sees the electronic opening of solid stone counters as well as other elements, bringing a new dynamic concept to the kitchen space. The showroom adapts and develops as the user walks through the 600-square metre space, offering an unrivalled experience for every client.

The new wardrobe area showcases the latest material developments that carry the blu_line authentic luxury finishing to the rest of the home. The brand ensures everything considered is grounded in touch materials and architectural form, with in-house proprietary technologies enhancing the overall dynamic experience.

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