The vision of the new showroom was to look at the kitchen differently, where the kitchen is seen as modern furniture, anchoring the architectural interior while showcasing the latest materials and functionality; essentially, kitchen architecture.

New touchstone, concrete and timber materials, exclusive to blu_line, have been combined with specialized glass and aluminium finishes. New kitchen collections as well as specialized details, all developed inhouse, form part of the new showroom with blu_line’s own sensorline 4.0 technology, which sees the electronic opening of solid stone counters as well as other elements, bringing a new dynamic concept to the kitchen space. The showroom adapts and develops as the user walks through the 600sqm space, offering an unrivalled experience for every client.

With this, the new wardrobe area showcases the latest material developments that carry the blu_line authentic luxury finishing to the rest of the home.

The brand is continually seeking to discover more, risk more and create unique experiences for their niche clientele. creating products for the kitchen first and then the whole home has been the passion for nearly two decades, ensuring everything considered is grounded in touch materials and architectural form, with in-house proprietary technologies enhancing the overall dynamic experience.

showroom: Coachmans Park | Peter Place | Bryanston | Johannesburg

visit: | e-mail: | tel: 0860 548 464



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